Pomegranate: The History, Health Benefits & Best Ways to Enjoy It
Something regal appears in the produce aisle every September. A vibrant crimson fruit crowned like royalty: the pomegranate.
Long revered as a symbol of life, fertility, and abundance across ancient cultures, this ruby-red fruit ALSO packs a serious superfood punch.
Whether you’re tossing fresh arils over a crisp salad or sipping on a sophisticated non-alcoholic cocktail like our pomegranate negroni Curious No. 1, September is the time to celebrate the power of the pomegranate.
The Ancient "Apple with Many Seeds"
The word pomegranate stems from the Latin words pōmum (apple) and grānātum (seeded). Cultivated for over 5,000 years across the Mediterranean and Middle East, it is one of the oldest cultivated fruits in human history.
And it's easy to see why.
Cut one open and you've got a treasure chest of jewel-like arils. Ruby seeds packed with fiber and antioxidants that make them a beautiful addition to just about anything.
Perks of the Pomegranate
Antioxidant rich: Pomegranates are packed with polyphenols, potent antioxidants help neutralize harmful free radicals, reducing cellular damage and systemic inflammation throughout the body.
Heart Health: These antioxidants also help protect the cardiovascular system by preventing the thickening of artery walls and reducing plaque buildup. Regular consumption has been associated with improved blood pressure control and healthier cholesterol levels.
Gut goodness: Whole pomegranate arils are rich in dietary fiber, but even the juice acts as a prebiotic. It feeds the beneficial bacteria in your gut microbiome, supporting smooth digestion and overall immune health.
Why did we use pomegranate in Curious No. 1?
Our first elixir. The OG. When you taste it, you understand. Our pomegranate negroni sbagliato Curious No. 1 is a perfect way to savor this fruit’s bold flavor and adaptogenic power.
Also, it arguably relates to another big beginning in history. If you do a little digging, you’ll find many biblical scholars and historians believe that the pomegranate - not the apple - was far more likely to be the actual fruit intended in the Garden of Eden.
Inspired by the classic Italian aperitif, this non-alcoholic cocktail is a perfect balance between luscious fruitiness and elements like bitter orange and gentian root (also known to ease digestion). It also features Rhodiola, which some call the original cortisol killer. It’s renowned for lowering stress and fighting mental fatigue.
It’s a complex, grown-up flavor that doesn't need booze to feel like an occasion. Pour over a large cube and garnish with orange peel and you have yourself a bittersweet treat.
Curious to know about more of our ingredients? Explore here!
