From $49
4 bottles
Every bottle pours 2 cocktails
Why Curious
What’s In It
US vs Them
FAQ
4.8 · 6,981 verified customer reviews
Complex Cocktails & Wines
With Functional Adaptogens Instead of Alcohol
Sophisticated nonalcoholic craft cocktails and wines infused with adaptogens. No alcohol, no hangover, no morning regret. Just complex, bitter, properly adult drinks. Feel amazing tomorrow.
From $49
4 bottles
Every bottle pours 2 world-class cocktails
As seen in
"Drinks like a legit adult beverage, with a pleasing complexity and bite."
- The New York Times
You know the 6pm negotiation...
The day needs an ending.
But the options are wine you’ll pay for at 7am, a mocktail that turns out to be glorified juice, or another sparkling water. And sparkling water isn’t a ritual.
So most nights, the wine wins.
Discover cocktails
that end day without sacrificing tomorrow
Curious Elixirs are craft cocktails built on the real thing: the bitter backbone of a Negroni, the kick of a spicy margarita, the smoke of an Old Fashioned.
Zero alcohol. No added sugar, ever. Every bottle is infused with adaptogens, herbs that ease the day’s edge off.
We’ve spent eleven years on these.
Nothing tastes like Curious except Curious.
Benefits
Why Curious?
Why nothing else scratched the itch.
An evening drink has two jobs. The first is the ritual: the pour, the glass, the signal that work is done. The second is the shift: that gentle drop in your shoulders.
Alcohol did both jobs, then sent the bill.
Most non-alcoholic drinks rebuild one job. Juice in a pretty bottle looks the part and does nothing. Wellness drinks do something and taste like homework.
Curious rebuilds both. Real cocktail structure for the ritual.
Functional adaptogens for the shift.
See What's Inside
Damiana
Ancient Mayan aphrodisiac that unwinds tension and sparks full-body warmth.
Rhodiola
An Arctic adaptogen that fights mental fatigue and sharpens mood under stress.
Holy basil
Regulates baseline cortisol to release physical tightness and restore calm.
South African Kanna
Dampens acute stress responses to unlock social ease and a bright, focused lift.
Blood oranges from Sicily. Pomegranates from Turkey. Organic juices, herbs, and spices. No added sugar. Nothing artificial, ever. All vegan.
Organic Ingredients from 6 continents, ready-to-drink over ice.
Choose your flavors
Start with the one that sounds like your drink.
One bottle. Two cocktails.
Each 340ml bottle pours two full cocktails. Think of it as a split of champagne.
Chill it. Pour it over a big cube. Garnish like you mean it.
A 4-pack is eight cocktails, which works out to about $6 each. Your corner bar charges $15 and doesn’t put ashwagandha in anything.
6,981 reviews and counting.
6,000+ 5-Star Reviews
What happens after the first sip.
"The chill effect from the damiana is AMAZING."
Verified buyer
"I like being able to still enjoy my post work ‘cocktail’ with a clear head and a better night’s sleep."
Verified buyer
"I’ve tried a lot of booze alternatives presently on the market. None of them really pull off the depth of flavor, or have the same complex ‘sipping’ quality."
Verified buyer
"Just the thing after a stressful day, fizzing and bubbling in a crystal glass. Not sweet, not overpowering... Makes not drinking more fun than drinking."
Verified buyer
"I look forward to having my Curious Elixir after a long day of work. I wanted a ritual that signaled to me the end of the day and time to relax."
Verified buyer
How We Compare
Not all "not drinking" is the same.
Built on real cocktail recipes
Functional botanicals
Added sugar
Feels like a drink in your hand
Complex, adult flavors
As seen in
Build your own bundle
Pick 3 or more 4-packs & save 10% every month.
Your favorite unwinds,
for 10% less every month.
Subscribe to always have a better unwind on-hand at the end of the day, experience the long-term benefits of upgrading from alcohol and get the best deal on your favorites. Swap flavors, skip or cancel anytime.
(200+ reviews)
Try all 11 flavors with
The Fall Sampler
All 11 flavors. One box. Limited seasonal drop.
(one-time purchase)
11 flavors. The complete Curious collection
24 drinks across the box
Adaptogens in every bottle, nothing artificial, ever
No subscription, buy once, no commitment
Fall edition. Limited stock.
Find your favorites. Subscribe and save.
Choose your favorite flavors and save up to 28% with a subscription.Or join the Curious Cocktail Club and get a curated selection delivered monthly.
Learn About the Cocktail Club
Curious Super Sampler
Only want to try one?
Everything below is a one-time purchase unless you choose the Club. No auto-enrollment. No surprises.
4 bottles, one flavor
Try a Flavor
Eight cocktails, about $6 each.
Choose Your Flavor:
Curious No. 1 - Nonalcoholic Pomegranate Negroni Sbagliato
Curious No. 2 - Nonalcoholic Spicy Pineapple Ginger Margarita
Curious No. 3 - Nonalcoholic Juniper Cucumber Collins
Curious No. 4 - Nonalcoholic Sicilian Blood Orange Spritz
Curious No. 5 - Nonalcoholic Smoked Chocolate Cherry Old Fashioned
Curious No. 6 - Nonalcoholic Spiced Coconut Pineapple
Curious No. 7 - Nonalcoholic Sparkling Champagne Cocktail
Curious No. 8 Mushroom Amaro - Nonalcoholic 'Black and Blue’ Amaro
Curious No. 9 - Nonalcoholic Sparkling Rosé Cocktail
Curious Zero - Nonalcoholic Lion's Mane Lager
OR, NEVER RUN OUT
BEST VALUE, FOR THE MOST COMMITTED
Rotating selection every month
The Cocktail Club Variety Pack
About $4 a cocktail. Taste every flavor by box four. First to try new releases. Swap, skip, pause, or cancel anytime. Easier to leave than a group chat.
Join the Club
How We Got Curious
“I used to run a bar in Brooklyn, but I saw how too much alcohol was holding my friends, and especially myself, back.
So I started searching for alternatives other cultures have used to unwind over the centuries, and I discovered these adaptogens like Mayan Damiana, South African Kanna, Rhodiola, Ashwagandha & more… I realized amazing cocktails don’t need alcohol, they’re really about creating a ritual that has a beginning, a middle and an end.
Curious is now a decade old and has been transforming how a few hundred thousand people drink at the end of their day, but we’re still tinkering and launching something new each year to shift the culture further forward.”
-
JW
Questions we hear a lot.
How do I serve these?
Chilled, in a glass you like, over a big cube if you have one. Each bottle lists its garnish. A twist of citrus never hurts.
How many drinks are in a bottle?
Will I actually feel anything?
I’m pregnant or on medication. Which ones can I have?
What’s the shipping deal?
Ground only, US only, tiered from $9. Glass bottles travel by road to keep the footprint down.
If I join the Club, am I locked in?
No. Skip a month, pause, or cancel anytime from your account. It takes about as long as reading this answer.
Tonight at 6pm,
you have options
Pour something curious instead.
Stay Curious. Feel Alive.
Pick 3 faves
to save $25
Secure Online Payments
Curious No. 4 Booze-Free Cocktails
$49
Curious No. 2 Booze-Free Cocktails
$49
Curious Elixir No. 1 Booze-Free Cocktails
$49
Curious Elixir No. 3 Booze-Free Cocktails
$49
Curious No. 6 Booze-Free Cocktails
$49
Curious No. 7 Booze-Free Cocktails
$49
Curious No. 9 Booze-Free Cocktails
$49
Curious No. 8 Booze-Free Digestif
$59
Curious Zero Lions Mane Lager • Booze-Free Craft Brew
$36
