"Best NA Drinks" - New York Times '21 '22 '23 '24 '25

7,000+ REVIEWS

Drink differently with a new daily unwind

Function, complexity and none of the booze.

FIRST MONTH SHIPS FREE

Not sure where to start?

Try our 3 most popular flavors:

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TRY BEST-SELLERS - 24 drinks / $132

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'Esquire logo in stylized black script font.'A simple black square.'The Washington Post logo in gothic font.''Black Vice logo in bold, stylized font.''Vanity Fair logo in stylized black font.'Text 'Living Bold & Beautiful' in bold black font.'Men's Health magazine logo in bold, black text.''Rolling Stone logo in black text.''Logo of the Today show with a stylized sun and the word 'TODAY' below.'

Curious Elixirs
vs Other NA Options

Curious Elixirs

Organic ingredients

Complex flavor mosaics

Zero refined sugar

Ready-to-pour

Adaptogens used for thousands of years

Most NA Options

Preservatives, artificial & "natural" flavors

One-dimensional

Tons of added sugars

Need to play mixologist, add ingredients

No herbs or adaptogens

MADE WITH ORGANIC
INGREDIENTS

NO REFINED SUGAR

NO PRESERVATIVES,
NOTHING ARTIFICIAL EVER!

GLUTEN-FREE

Orange line art of a lemon slice with leaves.

HERBS & ADAPTOGENS
TO HELP YOU UNWIND

Icon of a crossed-out laboratory flask.

ALWAYS NONALCOHOLIC

MADE WITH ORGANIC
INGREDIENTS

NO REFINED SUGAR

NO PRESERVATIVES,
NOTHING ARTIFICIAL EVER!

GLUTEN-FREE

Orange line art of a lemon slice with leaves.

HERBS & ADAPTOGENS
TO HELP YOU UNWIND

Icon of a crossed-out laboratory flask.

ALWAYS NONALCOHOLIC

Save $10

when you bundle 3 flavors.

POMEGRANATE NEGRONI SBAGLIATO

Reduces stress with Rhodiola

726 Reviews

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Bottle of spicy pineapple margarita next to a glass with the same beverage over ice and lime.

SPICY PINEAPPLE GINGER MARGARITA

Relax with Mayan Damiana

548 Reviews

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Craft beer bottle next to orange slices, cucumber, and a stemmed glass with a clear beverage.

JUNIPER CUCUMBER COLLINS

Unwind with Ashwagandha & Angelica Root

558 Reviews

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A bottle of liquor with citrus fruits and a filled glass on a white background.

SICILIAN BLOOD ORANGE SPRITZ

Increase mental clarity with American Ginseng & Holy Basil

803 Reviews

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Artistic display of a chocolate stout bottle with a cocktail, cocoa pod, and colorful flowers.

SMOKED CHOCOLATE CHERRY OLD FASHIONED

Balance mood with Shatavari & Elderberry

703 Reviews

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Tropical smoothie with coconut, pineapple slices, lime, and a branded can on a white background.

COCONUT PINEAPPLE PAINKILLER

Reduce anxiety with Lemon Balm & Nutmeg

293 Reviews

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Beer bottle with cocktail glass, grapes, lemons, and decorative flowers on a white background.

SPARKLING CHAMPAGNE COCKTAIL

Relax mind & body with Lavender & Jasmine Green Tea

168 Reviews

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BLACK & BLUE AMARO

This digestif will dazzle your palate and soothe your spirit.

81 Reviews

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A bottle and a wine glass with red liquid and small roses on a white background.

SPARKLING ROSÉ COCKTAIL

Feel euphoric with South African Kanna

48 Reviews

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LION'S MANE LAGER

It's not a beer, it's a boost.

48 Reviews

VIEW DETAILS

5 Reasons to Drink Different

Discover an alcohol alternative.

Adaptogens are a superior unwind. Alcohol was never our only option.

Complexity

We're obsessed with it—drinks should have a beginning, middle & an end.

Sleep & Feel Truly Incredible
(oh, and your skin!) 

Alcohol wrecks our sleep & damages our largest organ: our skin.

The science is getting conclusive.

The latest studies have shown the damage even moderate drinking is doing to us.

Changing habits can be hard. 

Make it easy with the
best there is

Don't leave your transformation up to something average. Savor the journey with Curious, the booze-free OG.

Discover an alcohol alternative.

Adaptogens are a better way to de-stress and kick back at the end (or middle) of the day. We've infused our elixirs with plant-based boosters like ashwagandha, damiana, gentian & rhodiola that will help you relax, without all the detrimental effects of booze.

Adaptogens are herbs, many used for hundreds of years, that have been shown to have effects like reducing cortisol levels (stress) and stimulating seratonin precursors (boosting your mood).

Complexity: Made With Organic Ingredients, Not "Flavors" like Other NA Options

No synthetic tastes, flavored syrups or refined sugar here at Curious HQ, just the world's best organic ingredients like Turkish pomegranates, Sicilian blood oranges and Indian ashwagandha — batch-made in Hudson Valley, New York. We're obsessed with complexity and it's the most common feedback we get.

Sleep & Feel Truly Incredible (oh, and your skin!)

Booze may make you feel tired, but it actually interrupts the sleep-wake cycle and reduces your REM sleep. You'll be blown away how much better you feel cutting back on the booze a few more nights per week.

Drinking less is also linked to improved brain health, memory and...just ask anyone what it can do for you skin! Alcohol consumption can cause skin inflammation and reduce collagen levels too, so cutting back can really improve your complexion!

Changing habits can be hard — make it easy with the best there is.

Curious is so complex it's served in Michelin-starred restaurants, but it also comes ready-to-pour over ice. Having it on-hand — and not having to think twice — makes all the difference in changing your routine & achieving your true potential.

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5 Reasons to Drink Different

Ready to commit?

Save 28% with the

Curious Cocktail Club - Monthly Variety Pack
Assorted colorful beverage bottles and cans with decorative greens against a vivid orange background.

7,000+ REVIEWS

Each month, you’ll receive three flavors of booze-free craft cocktails infused with herbs and adaptogens to help you unwind. Curious Elixirs are non-alcoholic, have no refined sugar, and are crafted for complexity with organic ingredients.

NUTRITION & INGREDIENTS

Most Popular, best value

24 COCKTAILS IN 12 BOTTLES

$98

$137

Save 28%

SHIPS MONTHLY, PAUSE OR CANCEL ANYTIME.

ORDER NOW

FIRST MONTH SHIPS FREE

WHY SUBSCRIBE?

WITH CURIOUS ON-HAND & READY-TO-POUR,
THE CHOICE IS EASY.

Join and save: members receive 28% off 12 bottles (24 cocktails) and 10% off 4 bottles (8 cocktails). Rotating Variety Packs are only available as subscriptions, but our Cocktail Club members can cancel or skip a shipment anytime. No commitment— change or cancel anytime. 

Want to subscribe to a single flavor? You’re in luck. Head over to any of our single flavor pages and select “Subscribe and Save” before adding to your cart.

WHY SUBSCRIBE?

WITH CURIOUS ON-HAND

& READY-TO-POUR,
THE CHOICE IS EASY.

Thousands are buzzing
about a new buzz...