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1. Discover an alcohol alternative.

Adaptogens are a better way to de-stress and kick back at the end (or middle) of the day. We've infused our elixirs with plant-based boosters like ashwagandha, damiana, gentian & rhodiola that will help you relax, without all the detrimental effects of booze. Adaptogens are herbs, many used for hundreds of years, that have been shown to have effects like reducing cortisol levels (stress) and stimulating seratonin precursors (boosting your mood).

2. The science is getting conclusive.

The latest studies say, if you have to drink, try to keep it to two drinks a week. No wonder, as Vox observed, "This #DryJan felt a bit more *lit* than past years!"

Vox: Today, Explained: Dry February? 🎧

Science Vs: Alcohol, Time to Put a Cork in It? 🎧

Dr. Huberman Lab: What Alcohol Does to Your Body, Brain & Health 🎧

3. Complexity: Made With Organic Ingredients, Not "Flavors" like Other NA Options

No synthetic tastes, flavored syrups or refined sugar here at Curious HQ, just the world's best organic ingredients like Turkish pomegranates, Sicilian blood oranges and Indian ashwagandha — batch-made in Hudson Valley, New York. We're obsessed with complexity and it's the most common feedback we get.

4. Sleep & Feel Truly Incredible

(oh, and your skin!)

Booze may make you feel tired, but it actually interrupts the sleep-wake cycle and reduces your REM sleep. You'll be blown away how much better you feel cutting back on the booze a few more nights per week. Drinking less is also linked to improved brain health, memory and...just ask anyone what it can do for you skin! Alcohol consumption can cause skin inflammation and reduce collagen levels too, so cutting back can really improve your complexion!

**5. Changing habits can be hard — make it easy with the best there is.**

Curious is so complex it's served in Michelin-starred restaurants, but it also comes ready-to-pour over ice. Having it on-hand — and not having to think twice — makes all the difference in changing your routine & achieving your true potential.