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1. Alcohol wrecks our rest.

Booze may make you feel tired, but it actually interrupts the sleep-wake cycle and reduces your REM sleep. You'll be blown away how much better you feel cutting back on the booze a few more nights per week. Many of us have always been moderate drinkers and have forgotten what a real night's sleep even feels like. You don't have to feel hazy and lethargic, alcohol was never our only option to unwind.

2. Alcohol increases stress & anxiety — even when you aren't drinking.

Even people who only drink on weekends experience changes which result in more cortisol at baseline when they aren't drinking. "This is a seldom talked about effect of drinking" according to Dr. Huberman. Alcohol rewires our brains so it's not only the hangover, but the long-term increase in cortisol levels we suffer from. The latest studies say, if you have to drink, try to keep it to two drinks a week.² No wonder, as Vox observed, "This past #DryJan felt a bit more lit than past years!"

🎧 ¹Dr. Huberman Lab: What Alcohol Does to Your Body, Brain & Health

🎧 Science Vs: Alcohol, Time to Put a Cork in It?

🎧 ²Vox: Today, Explained: Dry February?

3. Alcohol wrecks our gut microbiome.

Alcohol kills bacteria, so it disrupts your gut microbiome & leads to leaky gut and more inflammation in your body and brain.¹ Researchers found that "within two to three weeks after the people stopped drinking, their gut microbes started to show signs of recovering" according to one study.

4. Discover a superior unwind.

Adaptogens are a better way to de-stress and kick back at the end (or middle) of the day. We've infused our elixirs with plant-based boosters like ashwagandha, damiana, gentian & rhodiola that will help you relax, without all the detrimental effects of booze. Adaptogens are herbs, many used for hundreds of years, that have been shown to have effects like reducing cortisol levels (stress) and stimulating seratonin precursors (boosting your mood).

5. C O M P L E X I T Y:
Made With Organic Ingredients, Not "Flavors" like Other NA Options

No synthetic tastes, flavored syrups or refined sugar here at Curious HQ, just the world's best organic ingredients like Turkish pomegranates, Sicilian blood oranges and Indian ashwagandha — batch-made in Hudson Valley, New York. We're obsessed with complexity and it's the most common feedback we get.

**+ 6 Changing habits can be hard — make it easy with the best there is.**

Curious is so complex it's served in Michelin-starred restaurants, but it also comes ready-to-pour over ice. Having it on-hand — and not having to think twice — makes all the difference in changing your routine & achieving your true potential.