Get Curious for Dry January

1. It's Simply a Better Unwind

Why did we ever think booze was the only way to de-stress and kick back at the end (or middle) of the day? Adaptogens are a better way to unwind. We've infused each elixir with ashwagandha, damiana, gentian, rhodiola & more to help you relax, without all the detrimental effects of alcohol. Adaptogens are herbs, many is use for hundreds of years, that have been shown to have effects like reducing cortisol levels (stress) and stimulating seratonin precursors (boosting your mood).

2. Complexity: Made With Organic Ingredients, Not "Flavors" like Other NA Options

We're obsessed with craft cocktails — always have been — so we've never compromised on complexity. It's the most common feedback we get and you'll see it in literally hundreds of our customers' reviews on site. Just pour over ice and strap yourself in.

No synthetic tastes, flavored syrups or refined sugar here at Curious HQ, just the world's best organic ingredients like Turkish pomegranates, Sicilian blood oranges and Indian ashwagandha — batch-made in Hudson Valley, New York.

3. Changing habits can be hard, make it easy.

Curious comes ready-to-pour over ice, so having it on-hand will ensure you have the most enlightening & delicious month possible — without having to think twice.

4. Sleep & Feel Truly Incredible (your skin too!)

Booze may make you feel tired, but it actually interrupts the sleep-wake cycle and reduces your REM sleep. You'll be blown away how much better you feel cutting back on the booze a few more nights per week. Drinking less is also linked to improved brain health, memory and...just ask anyone what it can do for you skin! Alcohol consumption can cause skin inflammation and reduce collagen levels too, so cutting back can really improve your complexion. Be at your best & achieve your true potential in 2023!

5. Last Year, People LOVED Their Sober Trip to Flavortown

So much that many made a permanent change, even if only on weekdays:

"Empowering! Thanks to Curious our Dry January will be extended! Intriguing tastes & awesomely sober experience 💖 "

- Patricia

"There's nothing else like it. Great ingredients, a "real alcohol" burn, and delicious recipes. We did Dry January and still enjoy these to limit our alcohol throughout the year."

- Meghan

"A Dry January & On Must-Have! I've already saved money vs. what I spend on alcohol."

- David

"I'll drink Curious over wine long after #DryJan!"

- Molly

1,500+ Verified Reviews

Hear From More Happier, Healthier Customers


Honestly, I really enjoy the monthly variety pack. At the end of the day, I used to want to have a glass of Scotch or a cold beer. Now, I grab one of these and still get the relaxing/head change I'm looking for without the actual poisoning of my body. It's been great and has actually reduced the amount I drink.

- Jesus


“We've tried and failed with so many sober curious options that all fell short, were boring or just didn’t satisfy. #4 is now a staple in our home and provides the emotional, flavor, and substance that satiates the experience an end-of-day cocktail does. Love this!”

- Annaliese


“I stopped drinking quite a while ago. I hated how there weren’t complex sober drinks to enjoy. Curious filled that void for me. The variety pack lets you try several flavors and each of them are excellent.”

- Kinsi


“These are so good. They've been the perfect wind-down after starting with a new client keeping me busy. Complex flavours, and the "chill" effect is real. I haven't given up alcohol, and always really enjoy a drink in moderation--but I truly prefer these now!”

- Josh

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