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Sober September

7 Reasons Everyone Is Ditching Alcohol for
Adaptogens & Complexity

★ ★ ★ ★ ★

6,000+ 5 Star Reviews

OVER 10 MILLION ELIXIRS SOLD

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SHOP NO. 9: SPARKLING NA ROSÉ

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7,000+ 5 Star Reviews

OVER 10 MILLION ELIXIRS SOLD

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1.

Alcohol increases stress & anxiety — even when you aren't drinking. 

Even people who only drink on weekends experience changes which result in more cortisol at baseline when they aren't drinking. "This is a seldom talked about effect of drinking" according to Dr. Huberman. Alcohol rewires our brains so it's not only the hangover, but the long-term increase in cortisol levels we suffer from.

2.

Alcohol wrecks our rest. 

Booze may make you feel tired, but it actually interrupts the sleep-wake cycle and reduces your REM sleep. You'll be blown away how much better you feel cutting back on the booze a few more nights per week. Many of us have always been moderate drinkers and have forgotten what a real night's sleep even feels like. You don't have to feel hazy and lethargic, alcohol was never our only option to unwind.

3 FLAVORS EACH MONTH!

3.

Discover a superior unwind.

Adaptogens are a better way to de-stress and kick back at the end (or middle) of the day. We've infused our elixirs with plant-based boosters like ashwagandha, damiana, gentian & rhodiola that will help you relax, without all the detrimental effects of booze. Adaptogens are herbs, many used for hundreds of years, that have been shown to have effects like reducing cortisol levels (stress) and stimulating seratonin precursors (boosting your mood).

3 FLAVORS EACH MONTH!

4.

C O M P L E X I T Y: Made With Organic Ingredients, Not "Flavors" like Other NA Options

No synthetic tastes, flavored syrups or refined sugar here at Curious HQ, just the world's best organic ingredients like Turkish pomegranates, Sicilian blood oranges and Indian ashwagandha — batch-made in Hudson Valley, New York. We're obsessed with complexity and it's the most common feedback we get.

3 FLAVORS EACH MONTH!

5.

The science is now clear: alcohol wrecks our gut microbiome.

3 FLAVORS EACH MONTH!

6.

Sugary drinks don't cut it.

There are tons of non-alcoholic drinks out there, but most are packed with sugar, and *drinking* your sugar is worse than eating it. We evolved for solid foods at least make us feel full, while liquid sugar & calories don't satiate us in the same way. Replace alcohol with something that nourishes your body and has fewer calories & sugars.

Hand holding a cocktail with miniature people diving into it, against a pool background.

7.

Changing habits can be hard — make it easy with the best there is. 

Curious is so complex it's served in Michelin-starred restaurants, but it also comes ready-to-pour over ice. Having it on-hand — and not having to think twice — makes all the difference in changing your routine & achieving your true potential.

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2,355+ Five-Star Reviews

Curious Cocktail Club - Monthly Variety Pack

$98
$137.00

Each month, you'll receive a rotating selection of 3 Curious Elixirs, booze-free craft cocktails and wine alternatives infused with herbs and adaptogens to help you unwind. Nonalcoholic, no refined sugar, and always crafted for complexity with organic ingredients.

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24 Cocktails in 12 Bottles

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$4.08/serving

8 Cocktails in 4 Bottles

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$4.88/serving

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3 flavors without subscribing.

POMEGRANATE NEGRONI SBAGLIATO

726 Reviews

Bottle of spicy pineapple margarita next to a glass with the same beverage over ice and lime.

SPICY PINEAPPLE GINGER MARGARITA

548 reviews

Craft beer bottle next to orange slices, cucumber, and a stemmed glass with a clear beverage.

JUNIPER CUCUMBER COLLINS

558 reviews

A bottle of liquor with citrus fruits and a filled glass on a white background.

SICILIAN BLOOD ORANGE SPRITZ

803 Reviews

Artistic display of a chocolate stout bottle with a cocktail, cocoa pod, and colorful flowers.

SMOKED CHOCOLATE CHERRY OLD FASHIONED

703 reviews

Tropical smoothie with coconut, pineapple slices, lime, and a branded can on a white background.

COCONUT PINEAPPLE PAINKILLER

293 reviews

Beer bottle with cocktail glass, grapes, lemons, and decorative flowers on a white background.

SPARKLING CHAMPAGNE COCKTAIL

168 reviews

A bottle and a wine glass with red liquid and small roses on a white background.

SPARKLING ROSÉ COCKTAIL

27 reviews

Recent Variety Pack Subscriber Reviews (2,397)

Surprised and impressed; being honest!

I wasn't sure what to expect but these drinks are AMAZING! I was worried it might taste like soda but it truly tastes like a fancy drink and it truly helps me unwind after a long day but no issues of alcohol.

J. Higs

Verified Buyer

Perfect way to end the day!

Slogging through traffic to get home, sun bearing down through the window on the side of my face, thirsty from a too salty snack I push on with one vision of the reward drawing me home—-an ice cold Curious Elixir Number 4!! The mildly carbonated blood orange and citrus refresh and the gentian herb soothes like no other beverage. What a way to end the day.

Emily L.

Verified Buyer

More relaxing than wine.

I love the #2 one - spicy margarita like. I was drinking more wine than I wanted to be drinking, and this relaxes me and I sleep much better. Love these.

Rachel F.

Verified Buyer

5/5 for 4/4!

My partner and I thought these were a delight and were so nice to have after a long day. I liked that this was actually a variety pack and that all four drinks were enjoyable (usually, there's one outlier that isn't good in variety packs). Spicy Pineapple (No2) was our favorite!! Would recommend.

Taylor

Verified Buyer

Best way to cut back & still unwind at the end of the day.

The curious elixirs have been so helpful for cutting back on alcohol, but still giving us the feeling of winding down after a long day. My husband and I enjoy the ritual of a drink at the end of the day, and we can split one bottle in a rocks glass with a big cube and garnish and it is a great alternative to alcohol. We can’t get that same feeling with a soda, or lemonade, etc. it helps that it looks cool, feels fancy, and the added adaptogens are a plus.

Stacy M.

Verified Buyer